Website is digital face of any organisation. Website design can help to determine whether the consumer will get attracted towards website and make final purchase. Trustworthiness of a website is also determined by the quality of it’s design and also act as a business card for many organisations. It becomes necessary that visual presentation of website must represents company’s core values and message has been carefully communicate through it.
Design not only helps in credibility of a business but also affects ranking of website in Search Engine optimisation. For example: Most business redesign their website as it does not meet the requirement for high ranking on Google and try to integrate all elements which help in ranking factors.
To conclude, website design affects company’s image both directly or indirectly so it is worth investing in good website design.