The effectiveness of PPC and SEO


What is SEO?

SEO is short for the Search engine optimization or search engine optimizer, which adjust and optimize the internal & external website, in order to improve the keyword ranking in search engines naturally, get more traffic and increase the amount of visitors to a website, such as Google, Bing, Yahoo and other search engines.

 What is PPC?

PPC is short for Pay-Per-Click, which is internet marketing formula for price on-line advertisements used by most companies and lots of websites offer the PPC service, such as the GOOGLE AdWords, as well as the banner of popular websites.

 SEO vs. PPC

The main difference between SEO and PPC is that traffic coming from SEO (naturally) is free while traffic generated from PPC is not free, that is to say, you have to pay a cost per click.

The Pros of SEO


  • It’s free! SEO don’t charge to have your website come up in results. SEO delivers a continuos flow of free and targeted traffic.
  • It’s trustworthy. People trust organic result a lot more than paid advertising. they are much more likely to click on organic listings than on a paid ad.
  • Business growth. SEO can help for business growth. SEO play a main role in securing a good online presence, allow you business increased visibility to up to who are using search engine to look for local brand or business.

The Cons of SEO

  • lack of control. there are a lot of factors and elements that are out of your control when dealing with organic results.
  • Long-term investment. Becoming the most relevant website for a search, especially a competitive search, can take a long time. Be prepared to invest time and money without seeing result some time down the road.

 The Pros of PPCppc

  • PPC offers retargeting or remarketing of your visitors
  • PPC gives you measurable results
  • PPC Gives You Quick Results
  • PPC is Actually Affordable
  • PPC Allows You to Track Your Ads in Real Time
  • PPC Exposes Your Business both Locally and Globally
  • PPC Provides Greater Control

 The Cons of PPC Marketing

  • PPC Can Be Quite Complicated
  • PPC Ads Disappear When Your Campaign Ends
  • PPC Is Not A Sure-Fire Way To Get Sales

Which gives a better return on investment (ROI)?

PPC normally obtains a better ROI. SEO takes a lot of time and effort to develop the most relevant web presence. PPC give immediate results and increase conversions with minimum spend. Also gives a very cost-effective ROI to get back past customers (Andy Williams, 2013).

Which is better for building a brand?

“Both are essential for building a brand but SEO is probably more important.”  TO build a brand need a strong social following and great brand visibility, which be achieved by SEO. Besides, it is a  superb platforms to help build a brand through re-marketing campaigns and banner advertising display Network. (Oliver Ewbank, 2013). SEO provides the full package, online brand awareness, brand reputation and brand promotion (Andy Williams, 2013).



B. Vangie (2013) Search engine opptimization (optimizer)-SEO

DigitalMarketingphilippines (2014) The pro and cons of using SEO for your business

DigitalMarketingphilippines (2014) The pro and cons of PPC marketing

 E. Oliver and W. Andy (2013) SEO VS PPC: which is better?

 L. Mike (2013) search Engine Marketing: Pros and Cons of Paid and Organic Search Marketing


Why digital marketing is important


Digital marketing is the promotion of brands, products via electronic media.  Examples of electronic Medias include Internet, CD, DVD and many others that portable like tablets, and IPad.

Key formats for digital media include:

  • Websites and Search Engine Content
  • Blogs
  • Internet Banner Ads
  • Online Video Content
  • Pay-per-click Advertising
  • Email Marketing
  • Social Media Marketing (Facebook, Twitter, LinkedIn ect.)
  • Mobile Marketing (SMS and MMS)

These tools have helped companies to analyse their marketing campaign. Due to advancements and technology, people are now able to share, comment and generate information online to social media. This growing number has led to marketers to think about “digital reputation” which is based on blogs, reviews, ratings and videos. It was found that a business with 5star rating (a good reputation) can generate 20% more revenue than a business with 4Star rating (Yuhong, L, 2014).

It is a useful tool for businesses to calculate the result of investments through per click, per likes, and per visits on a page. It assists businesses to gather feedbacks and enhance information and allows a business to save running costs imagine a business trading their goods online from US to Europe through e-commerce can help it to save office/store costs thus generate competitive advantage. It’s also assists business to tailor the marketing mix to reach its target audience in an efficient way as information put by customers can help to understand the demographics, choice, behaviour, lifestyle, and geographic location.

Digital marketing not only helps businesses but also the consumers in various ways;

Rapid growth of Web-based platforms that facilitate online social behaviour has significantly modifies the nature of human activities, habitats and interactions. Real-world social relationship have been migrated to virtual world, resulting in online communities that bring people together from across the globe à From consumer perspective, use of digital marketing helps to increase the efficiency, convenience, broader selection of product, competitive pricing, cost reduction and product diversity.

Digital marketing is considerably affordability for businesses compared to traditional promotional tools. With the analytical tools available business can know how to allocate their communication budget to ensure that they get maximum return on investment. Using traditional methods it can be hard to calculate the effectiveness of a campaign. On television advertising it is hard to track the number of viewers accurately whereas this can easily be calculated when using digital media.

There are many challenges digital marketing might present as it not helpful to generate loyalty and trust due to the amount of content available which can easily influence customers. Digital marketing is a dynamic sector that is always changing therefore it can be hard for business to keep up to date with current trends.

No doubt digital marketing has become wider for both small and large scale organisations. Digital marketing is a rapidly growing sector that forms the future of marketing. Digital marketing methods are becoming increasingly favourable compared to traditional marketing tools.