Tracking you everywhere on the Internet; Facebook privacy policy

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Opinions on the new Facebook privacy policy that tracks the users activity depend on individual perspective. The company mentioned the effectiveness of the policy as one that assists the user by gathering information he/she wants in a personalized manner and stops him/her from seeing unwanted information. Facebook also claims that this new change improves the advertising as one’s information can be branched into other apps like Instagram, tweeter and LinkedIn possibly. We should however take into account that advertising is Facebook’s key to revenues as it enjoys profit from it. The policy is said to have been effective from Jan 30th, and Facebook said to have notified its users for a period of one week, which in my opinion is limited time to inform the entire world about sharing their privacy. Not only that, it mentioned that it sent emails informing the users about the policy and need they remember the junk mails which few people check these days. I personally never got the notification and wouldn’t allow my privacy to be open to the public of which public am not certain. Facebook however allows users to opt out of some parts of the policy by customizing the privacy settings but to opt out of the site tracking, users need to go through the European Digital Advertising alliance for the case of European users and it’s equivalent in US.

by Gonzaga-Gonza

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The importance of web design in digital marketing strategy

A company’s website is like a twenty-clock standby service, it can produce more surprises on the internet, communicate with national culture or industry, make their business without borders, if the site done well, as there be a very imposing foreign business letter or cooperative message that the site is one of the means of enterprises to create business value. Website design is one of a great website content spindle, it is the first impression to browsers for the first time to enter, showing of concept and image of company. To know that a very solemn atmosphere and the official website can bring more business opportunities for small medium companies. Different companies have different corporate culture and industry thinking, so importance of the development and design of the site should not be underestimated.

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BY LIN

Will Facebook’s new app for the workplace be successful?

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In November 2014, ”Financial Time” report that Facebook at work is already launched in Apple App Store, and wait for the trial to select corporate partners. Facebook at work let users create a work account that keep secure, confidential and completely separate from their personal Facebook profiles. With a Facebook at work account, users can share information with co-workers. Things users share using work account will only be visible to other people at company. The new app resembles Facebook’s main product, but keep posts private with a specific company.

Facebook at work interface will use standard edition Facebook like newsfeed, messaging tools and grouping functions, and enable users to use the standard version of the account login, designed purely for use within individual companies. However, the office users work data and personal data is completely isolated, Facebook will not collect any office data.

It is Facebook’s move to complete with existing workplace communication and collaboration tools form big technology companies like Google and Microsoft, as well as from emerging startups like Slack. In addition, it different from LinkedIn, Facebook at work is currently only used for communication between colleagues, therefore, a more direct competitor is Jive Software, Salesforce Chat and Microsoft Yammer. Facebook at work is no advertising service, so that potential sources of income contribution to enterprise users.

Many companies still ban staff from accessing Facebook during office hours, but the social network is hoping to win over the corporate critics with Facebook at work, a version of its service designed for use within companies. Facebook at work could provide a valuable new revenue stream for Facebook, although the company has not revealed how it plans to charge for its new service, or even whether it plans to charge for it at all.

Research from Gartner has predicted that gloablly, businesses will spend $344bn on “enterprise sofeware” in 2015. If Facebook can take even a small slice of that, it would make a significant impact on the company’s business, which currently is dominated by advertising sales.

BY Lin