Websites: A Key Asset For Any Business


As consumers habits have changed many now favour the ease of searching online for information therefore a website is a key asset for any business or organisation. Nowadays often the first impression for any organisation is their website therefore it is essential for almost all organisations to have a high quality website. A high quality website should enforce the message of the business and enhance their brand online.

A high quality website must make sure technical aspects such as ease of use, navigation, speed, responsiveness and security are balanced with visual design to make a graphical appealing website.  More than ever before, customers judge the credibility of an organisations just based on their website. If a website is of substandard quality then visitors may leave, never to return again. Many decisions are now based solely from looking at a website and without seeking information from any other sources.

Organisations also need to make sure that they have a consistent offline presence as well to support and enhance their online presence. Consistent uses of branding, colours and imagery are essential to reflect a company’s goals and appeal to the desired consumer.

Advertisements; website with the best content… is a football club website of Manchester united and in my perspective has the best content. Its first page with seven different language options, links to social media for its customers is renewed every day with illustrations of best players, clothes on sale, events and many more. Screen Shot 2015-03-04 at 2.29.27 PM Its content on the following page is readable with title attributes that give a user an option to access full content without facing any compatibility issues on any device. Screen Shot 2015-03-04 at 2.30.07 PM From the user device’s point of view, the accessibility to this website is essential to reading the content available.

by Gonzaga-Gonza

Role of Website Design

Website is digital face of any organisation. Website design can help to determine whether the consumer will get attracted towards website and make final purchase. Trustworthiness of a website is also determined by the quality of it’s design and also act as a business card for many organisations. It becomes necessary that visual presentation of website must represents company’s core values and message has been carefully communicate through it.



Design not only helps in credibility of a business but also affects ranking of website in Search Engine optimisation. For example: Most business redesign their website as it does not meet the requirement for high ranking on Google and try to integrate all elements which help in ranking factors.

To conclude, website design affects company’s image both directly or indirectly so it is worth investing in good website design.



The importance of web design in digital marketing strategy


The web has become an essential part of everyday life for most people, means that a good web design can attract people to visit, i.e. website pictures and video on the home page. Website development strategy is unique for every client. It is key that planning website strategy is integration of the web into the existing business plan. Moreover, an increasing number of pay attention to E-commerce development, thus, a well web design strategy can improve online marketing effective, to take full advantage of the web, to test and adjust, until find the most effective strategy.

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written by hao

Design Influences

Two important factors which indirectly influence design of websites/blogs are the visual layout and the presentation of pages contained in the latter.

Fitness of purpose
Different websites have different purposes, so when designing it, the designer should begin by establishing a checklist of features that are essential and desirable. Upon completion, the design must be able to achieve all essential features. Any desirable features the product has will be a bonus and may assist in placing the product above its competitors in the market place.
• Layout
• Theme
• Comment box
• Subscribe button/option
• Contact us Page
• Search engine optimization

Navigation features assist visitors to surf through your website. If you add complex navigation features on your website, your visitors will find it tough to surf through the pages of the website. Another factor that was considered when designing the website was navigation and ease of use. An important consideration for any website is making sure that users can easily find information and navigate through the website. For our blog we made sure that the top menu bar contained all the important links needed to navigate through the website. Another consideration was making sure that blog posts could easily be found.

Content Categories

Categories have been added to organise blog posts so that similar topics can easily seen together. A categories navigation bar has also been added to the side of the website as a widget to aid navigation. As more posts and content is added, more categories will be used. Search functionality for the blog was also integrated meaning users can search for keywords and content.

The meaning of colour

Color has played an important role in consumer’s behaviour theories and marketing planning activities as it has direct influence in consumer’s choices and buying intention (Grossman & Wisenblit, 1999). Applying to digital marketing, website’s colors are said to have a strong relationship with viewer mood and memorization (Pelet & Papadopoulou, 2012).

Black, white and yellow are main colors applied in DigitalFour blog. Black and white were chosen for text and background due to their high contrast level, as a result, this makes the blog looks clean, tidy and easy for viewer to see the blog’s content as well as creat professional feeling. For header pictureand widget titles, yellow is used as contrasing factor to make them more outstanding, hence attracts viewer attention due to “Isolation effect”. In addition, according to the research from Luscher and Scott (1969) yellow is associated with sunlight, so it has high level of arousal, which helps the blog looks livelier, attract more attention and may help increase the page view duration. On the other hand, colour may influence the way consumer view the personality of the brand (Sighn, 2006), we would want to associate the “excitement” and “trustworthiness” of yellow (Kreiter and Kreitler, 1972) to the blog as a fun, young sharing experience of digital marketing sites to viewers.


Grossman, R P,Wisenblit, J Z (1999),”What we know about consumers’ color choices”, Journal of Marketing Practice: Applied Marketing Science, Vol. 5 Issue 3,pp. 78 – 88

Kreitler, H, Kreitler, S (1972), Psychology of the Arts, Duke University Press, Durham, NC

Luscher, M, Scott, I (1969), The Luscher Color Test, Random House, New York, NY.

Pelet, J, Papadopoulou, P (2012), “The effect of colors of e-commerce websites on consumer mood, memorization and buying intention”, European Journal of Information Systems. Jul2012, Vol. 21 Issue 4, pp. 438 – 467

Singh, S (2006),”Impact of color on marketing”, Management Decision, Vol. 44 Issue 6, pp. 783 – 789.

Task leader: Tham Ngoc Tram