Role of Website Design

Website is digital face of any organisation. Website design can help to determine whether the consumer will get attracted towards website and make final purchase. Trustworthiness of a website is also determined by the quality of it’s design and also act as a business card for many organisations. It becomes necessary that visual presentation of website must represents company’s core values and message has been carefully communicate through it.



Design not only helps in credibility of a business but also affects ranking of website in Search Engine optimisation. For example: Most business redesign their website as it does not meet the requirement for high ranking on Google and try to integrate all elements which help in ranking factors.

To conclude, website design affects company’s image both directly or indirectly so it is worth investing in good website design.




Design Influences

Two important factors which indirectly influence design of websites/blogs are the visual layout and the presentation of pages contained in the latter.

Fitness of purpose
Different websites have different purposes, so when designing it, the designer should begin by establishing a checklist of features that are essential and desirable. Upon completion, the design must be able to achieve all essential features. Any desirable features the product has will be a bonus and may assist in placing the product above its competitors in the market place.
• Layout
• Theme
• Comment box
• Subscribe button/option
• Contact us Page
• Search engine optimization

Navigation features assist visitors to surf through your website. If you add complex navigation features on your website, your visitors will find it tough to surf through the pages of the website. Another factor that was considered when designing the website was navigation and ease of use. An important consideration for any website is making sure that users can easily find information and navigate through the website. For our blog we made sure that the top menu bar contained all the important links needed to navigate through the website. Another consideration was making sure that blog posts could easily be found.

Content Categories

Categories have been added to organise blog posts so that similar topics can easily seen together. A categories navigation bar has also been added to the side of the website as a widget to aid navigation. As more posts and content is added, more categories will be used. Search functionality for the blog was also integrated meaning users can search for keywords and content.

The meaning of colour

Color has played an important role in consumer’s behaviour theories and marketing planning activities as it has direct influence in consumer’s choices and buying intention (Grossman & Wisenblit, 1999). Applying to digital marketing, website’s colors are said to have a strong relationship with viewer mood and memorization (Pelet & Papadopoulou, 2012).

Black, white and yellow are main colors applied in DigitalFour blog. Black and white were chosen for text and background due to their high contrast level, as a result, this makes the blog looks clean, tidy and easy for viewer to see the blog’s content as well as creat professional feeling. For header pictureand widget titles, yellow is used as contrasing factor to make them more outstanding, hence attracts viewer attention due to “Isolation effect”. In addition, according to the research from Luscher and Scott (1969) yellow is associated with sunlight, so it has high level of arousal, which helps the blog looks livelier, attract more attention and may help increase the page view duration. On the other hand, colour may influence the way consumer view the personality of the brand (Sighn, 2006), we would want to associate the “excitement” and “trustworthiness” of yellow (Kreiter and Kreitler, 1972) to the blog as a fun, young sharing experience of digital marketing sites to viewers.


Grossman, R P,Wisenblit, J Z (1999),”What we know about consumers’ color choices”, Journal of Marketing Practice: Applied Marketing Science, Vol. 5 Issue 3,pp. 78 – 88

Kreitler, H, Kreitler, S (1972), Psychology of the Arts, Duke University Press, Durham, NC

Luscher, M, Scott, I (1969), The Luscher Color Test, Random House, New York, NY.

Pelet, J, Papadopoulou, P (2012), “The effect of colors of e-commerce websites on consumer mood, memorization and buying intention”, European Journal of Information Systems. Jul2012, Vol. 21 Issue 4, pp. 438 – 467

Singh, S (2006),”Impact of color on marketing”, Management Decision, Vol. 44 Issue 6, pp. 783 – 789.

Task leader: Tham Ngoc Tram